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New Instax Square SQ10 : here it is the first affordable square sensor
Old 04-19-2017   #1
pan
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New Instax Square SQ10 : here it is the first affordable square sensor

Hi,

FUJI just announced the new Instax Square SQ10 camera.

Hybrid analog and digital .

But i noticed the very interesting information is that the sensor is a square with 1900x1900 pixels.

I think this is the first time that we can see that sensor on consumer camera.

I hope fuji will implement Raw inside with firmware.

Cyril
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Old 04-19-2017   #2
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What is hybrid analogue about it? As far as I understand the Fuji site, it is a digital camera with an integrated (instant film) printer - the differences to the Polaroid Snap being the format and print technology.
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Old 04-19-2017   #3
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Quote:
Originally Posted by pan View Post
Hi,

FUJI just announced the new Instax Square SQ10 camera.
Hybrid analog and digital .
But i noticed the very interesting information is that the sensor is a square with 1900x1900 pixels.
I think this is the first time that we can see that sensor on consumer camera.
I hope fuji will implement Raw inside with firmware.

Cyril
JPEG only.
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Old 04-19-2017   #4
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Old 04-19-2017   #5
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I would have been content without the digital capability. Hope they release a budget version. $280 is too much for me.
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Raw with a new firmware
Old 04-19-2017   #6
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Raw with a new firmware

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Originally Posted by fireblade View Post
JPEG only.
Thanks and Yes, but this is why I hope an upgrade to raw through a new firmware sometimes.

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Old 04-19-2017   #7
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Gross, lol

Why won't Fuji make a quality instax camera!

That doesn't look like a toy.
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Old 04-19-2017   #8
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That surely is nice, but does the shape really matter when the sensor is only 1/4'' sized?

I mean, I usually set my phone to take square pictures...and even with that there might be more sensor estate being utilized...
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Old 04-19-2017   #9
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Originally Posted by bucs View Post
I would have been content without the digital capability. Hope they release a budget version. $280 is too much for me.
It will drop in price. When the Instax 90 Neo was released, it was at that level. Now it is about $100 cheaper.

62mm by 62mm image size vs 62 by 46 of the other regular Instax cameras.
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Old 04-19-2017   #10
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Originally Posted by sevo View Post
What is hybrid analogue about it? As far as I understand the Fuji site, it is a digital camera with an integrated (instant film) printer - the differences to the Polaroid Snap being the format and print technology.
Regular Instax cameras are analogue cameras with an integrated printer...

Quote:
Originally Posted by B-9 View Post
Gross, lol

Why won't Fuji make a quality instax camera!

That doesn't look like a toy.
This one has auto focus so should be able to create sharper pictures than the zone focusing of the other models.
Fuji sells millions of these every year, so obviously the shape is correct for their audience - the millions of young people buying them.
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Old 04-19-2017   #11
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So really, not a film camera at all. Just a digital camera and a digital printer. No thanks.
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Old 04-19-2017   #12
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Note to Fuji: Now how about a 2600 by 7020 pixel sensor for a 18.25 MP digital XPAN? It could take the same lenses as the present XPAN, using the Leica offset-lens technology.
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Old 04-19-2017   #13
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Fancy looking camera, fancy square print format. Not so large, not so heavy camera with not so slow AF prime and build in printer. Digital camera and printer in one body. Why not. Take the picture, share it instantly, but not just like everyone do at FB, but old style (fancy) way on Polaroid like film.

I guess, it is hybrid because it could store taken image as file on memory card, yet, it will print on exactly same "film" used in analog Instax cameras.
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Old 04-19-2017   #14
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Quote:
Originally Posted by Huss View Post
Regular Instax cameras are analogue cameras with an integrated printer...
No, they are not!
It is a direct optical exposure on film, on instant film.
It is exactly the same optical process like in a normal film camera.

Instant film is not a print. The image is on a film base.

Cheers, Jan
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Old 04-19-2017   #15
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Didn't liked the idea... I'm hoping too for a budget version without the digital part and a viewfinder.
And the price of the packs, I can buy 20 instax mini or wide under that price... and not bashing but If it didn't worked before (in terms of selling), what makes them selling today? The square format?
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Old 04-19-2017   #16
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Weren't they going to make 2 square cameras? One hybrid and one film?
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Old 04-19-2017   #17
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This is cute, but I am still waiting for the direct square format film camera.

Or I'll just keep using my SX70.
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Old 04-19-2017   #18
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Quote:
Originally Posted by HHPhoto View Post
No, they are not!
It is a direct optical exposure on film, on instant film.
It is exactly the same optical process like in a normal film camera.

Instant film is not a print. The image is on a film base.

Cheers, Jan
Does it matter? People buy these to make instant photos. The target audience would care one teeny tiny bit about semantics. They will see a camera that gives them Instax prints with the bonus of digital capture so they can email those images too.
The end justifies the means. and they will sell millions of these, it is the instagram format.

Quote:
Originally Posted by DFigueira View Post
Didn't liked the idea... I'm hoping too for a budget version without the digital part and a viewfinder.
And the price of the packs, I can buy 20 instax mini or wide under that price... and not bashing but If it didn't worked before (in terms of selling), what makes them selling today? The square format?
What do u mean didn't work before? Fuji sells millions of Instax cameras every year. They are far more profitable for them than their digital cameras. This new Instax will broaden their appeal by allowing people to get prints immediately, as well as post to sites like instagram.
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Old 04-19-2017   #19
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Quote:
Originally Posted by Peter Wijninga View Post
I wonder if Fuji can hire some MarCom writers who can write copy that actually makes sense ... This was in the web page above:

"Square photos enjoy a retro look and the perfection of a 1:1 aspect that adds sophistication to every photo, no matter what the composition. Square photos make your photo creations even bigger than before."

Sheesh.

G
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Old 04-19-2017   #20
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Quote:
Originally Posted by unixrevolution View Post
This is cute, but I am still waiting for the direct square format film camera.

Or I'll just keep using my SX70.
You should keep using your SX-70: SX-70s are perfectly good with The Impossible Project film. And you can buy improved ones, upgraded and refurbished, by MiNT.

G
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Old 04-19-2017   #21
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I'm confused now. I don't think it passes the image optically. If so, printing of 3.6 MP JPEG1 file is going to look sharp on little prints, but I'm not sure if the dynamic range of the optically exposed Instax film is going to be present.
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Old 04-19-2017   #22
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Originally Posted by Ko.Fe. View Post
I'm confused now. I don't think it passes the image optically. If so, printing of 3.6 MP JPEG1 file is going to look sharp on little prints, but I'm not sure if the dynamic range of the optically exposed Instax film is going to be present.
Hard to tell - it is eight-bit (as in "256 levels per color (RGB)"), which is not state of the art, but the pro slide printers I've used were limited to eight bit technology as well (arguably they could do better by running multi-pass exposures), and could deliver impressive results. It really depends on how much quality Fuji can deliver for that price - said Polaroid slide printer used to cost twenty times as much without even accounting for currency devaluation over the past twenty years.
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Old 04-19-2017   #23
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The SQ (not SQ10) is the fully analog version. Prototypes are out there, but not close enough to ready to be announced I suppose. See one here: The design seems to me related to the Leica Sofort Instax camera.

http://www.fujirumors.com/clarificat...quare-sq-film/

This new SQ10 can also accept jpg images on a microSD card that it can print out even if it was not taken with that camera. On the one hand, this is quite cool. On the other hand, in practice it may be too complicated to do that in the field, which is where I'd like it most. I might be able to put an adapted micro-SD card in the second SD slot of my X-T2 and then if i wanted a square instax print, pop that out and into the SQ10. But the videos of the SQ10 browsing seems slow, and going through hundreds of jpegs might be cumbersome. I'd probably set the X-T2 to write medium res jpegs to slot #2.

So, what the SQ10 is really missing is wireless connectivity. Since it is seemingly an Instax printer, this would seem to be a possibility. Not sure why they didn't include it, unless they are just saving it for an SQ20 down the road. (Christmas 2018?)

As it is currently, this is probably the most advanced instant camera ever made. But, as with every other camera ever made, it is not for everyone.
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Old 04-19-2017   #24
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Quote:
Originally Posted by B-9 View Post
Gross, lol

Why won't Fuji make a quality instax camera!

That doesn't look like a toy.
Looking at your avatar, I had to laugh.
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Old 04-19-2017   #25
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Old 04-19-2017   #26
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I'm not well versed in the variations of instant cameras - does anyone know if the is film will fit into the SX-70?
No, it won't.

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Old 04-19-2017   #27
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Quote:
Originally Posted by DrMcCoy View Post
I'm not well versed in the variations of instant cameras - does anyone know if the is film will fit into the SX-70?
The image area for Instax square is very much smaller than Polaroid

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Old 04-19-2017   #28
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Originally Posted by emayoh View Post
The image area for Instax square is very much smaller than Polaroid.
Which is why I don't have much interest in this camera.

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Old 04-19-2017   #29
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Quote:
Originally Posted by DrMcCoy View Post
I'm not well versed in the variations of instant cameras - does anyone know if the is film will fit into the SX-70?
No. But there are more differences between SX-70 and Instax than just the format size. The biggest difference is that with the Polaroid process the image is exposed on the front side of the print, hence the reason why cameras like the SX-70 and their kin needed a front-surfaced 45 degree mirror, to make the image properly oriented left-to-right on the print.

With the Instax process, which I understand is based on technology developed by and licensed from Kodak, the image is exposed on the back side of the print. Then, when the chemical pod is squeezed as the print is ejected, the reverse side of the print is covered by an opaque layer, permitting the image to be developed without fogging; which is why the backside of Instax prints are black, and why they get ejected from the camera with the image side of the print facing toward the rear of the camera.

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Old 04-19-2017   #30
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*yawn*

When it was teased a few months ago I got super excited that Fuji might make Polaroid compatible square packs. Instead... this. I wish there was instax film that could fit inside my SX-70 as I love using that camera, but Impossible Film is SO friggin expensive and the quality control is horrendous.

Still holding out hope for an Instax Wide printer like the SP-1 printer Fuji makes.
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Old 04-19-2017   #31
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When I said that it kinda didn't worked before, it's because it isnt the first time they have tried this. And other companies have tried this.
My only view with this is that they are experimenting ways to climb a mountain that they aren't even certain if it goes well. There are a ton of better things that should have done to their instax line - and they add a hybrid camera. Not going to bash but not the best idea...
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Old 05-24-2017   #32
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I received it from Amazon yesterday.

It is fun. Love the square format as a former SX-70 user.

Being able to choose and print is great and economical. If you wanna be hardcore, you can go all "M-D" and put the camera in auto which spits out the film as soon as you take photo. Also being able to give a print to someone and make another print later is nice. The Instax square film is of course smaller than Polaroid 600 but I much prefer the square format over typical Instax mini format.

I really don't care too much of technical details for this camera. It's a pretty darn interesting hybrid of digital and analog photography and I think I'm going to enjoy it very much.

I don't remember the last time I was this excited about a new camera purchase.

Will post some pictures in time...


(cat photo was in the middle of development)
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Old 05-24-2017   #33
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That sounds super convenient, awesome and fun, and despite my personal feelings of preferring a "pure" film experience I can see that being really nifty!
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Old 05-24-2017   #34
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So, it's about a 2mp digital camera that prints onto square instax? I like the idea, but I would like the digital files to bit a bit larger for usage outside of the instax.
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Old 05-24-2017   #35
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I love that they put the shutter release on both sides...no doubt for easy handheld selfies. I will likely wait for the fully analog version but I can see the conveniences afforded with having the files be saved and printed multiple times. Also note the filter effects, you can apply them liberally and achieve a different look on the same shot. It's like Instagram but real(er). Haha!
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Old 05-24-2017   #36
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I've always liked the look of instant film, even if my wallet didn't extent to using it often.. however I'm not so keen on instant printing paper that uses thermal dye layers. A different look.

Fuji seems to use "Instax" to denote these two different technologies.

Sug, how does this new SQ10 thermal dye printing paper (if that's what it is? Hard to tell from Fuji's site, but I can't see how it can be anything else given it can reprint from digital files) compare to "real" instant film that forms an image from light?
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Old 05-24-2017   #37
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Sug, how does this new SQ10 thermal dye printing paper (if that's what it is? Hard to tell from Fuji's site, but I can't see how it can be anything else given it can reprint from digital files) compare to "real" instant film that forms an image from light?
Well, I don't know for sure, but Fuji has had printers that print on "real" instant film (the same you used in full analog Instax cameras) for years... so not sure why the new 1:1 format film would be of a different kind (thermal dye)?!
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Old 05-25-2017   #38
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I've followed this project, I think it's one of the most intriguing new developments of the last five or six years. Once the price has come down a little I will definitely buy one for my teenage son. And then borrow it.
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Old 05-25-2017   #39
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Quote:
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Gross, lol

Why won't Fuji make a quality instax camera!

That doesn't look like a toy.
Because the market demographics won't support more expensive cameras or film.

The Instax film itself is mediocre because the photographs are considered to be disposable objects. Instax photos are primarily a charming alternate to texting smart-phone images.

Photographers who prefer high-quality, square-format, film photography are a niche market. There just isn't enough profit to justify new products
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Old 05-25-2017   #40
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Once the square format Instax film becomes widely available, perhaps Lomography will offer an analog camera with an appropriate lens. Lomography sell several wide-Instax film cameras right now.
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