Old 09-13-2016   #41
brbo
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If this rumor is true, I bet Leica is getting this Instax cameras from Fuji for free.

Fuji will milk a LOT of Instax brand exposure (and money) out of this. And Leica isn't shy when it comes to getting some money for no work.
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Old 09-14-2016   #42
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Originally Posted by nikonosguy View Post
the instax wide is pretty solid --- i like it --- just seems leica is
grasping at straws... not sure what they're going for here... seems
hipster, skinny jean wearing, bearded, vegan, Iced, Half Caff,
Ristretto, Venti, 4-Pump, Sugar Free, Cinnamon, Dolce Soy Skinny Latte
drinking,buddy holly glasses wearing, film is not dead crowd... well...
f*ck me... those are the same guys that have ruined modern photography
How can a few guys ruin photography based on their appearance and affinity for certain foods / products?
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Old 09-14-2016   #43
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How can a few guys ruin photography based on their appearance and affinity for certain foods / products?
Their selfies while eating???
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Old 09-14-2016   #44
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Given that they are identical cameras, and identical looking, would you prefer to spend $400 for the Leica, or $128 for the Fuji?
You can always buy a Leica dot from DAG for $20...


http://www.dagcamera.com/store/p156/...for_M6-M9.html
Black dot?
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Old 09-14-2016   #45
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Black dot?
Red or black!
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Old 09-14-2016   #46
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I thought Leica was a high end camera company. Guess not.

They have so many models most of which I consider garbage.
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Old 09-14-2016   #47
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I thought Leica was a high end camera company. Guess not.

They have so many models most of which I consider garbage.
Yup everything after the M5 with the exception of the M7

;p
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Old 09-14-2016   #48
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Yup everything after the M5 with the exception of the M7

;p
Hey thats rude to my M6
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Old 09-14-2016   #49
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Hey thats rude to my M6
Don't forget the MP, MA and all the digital dross.
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Old 09-14-2016   #50
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I just snatched an "ACHTUNG!" special edition made of white plastanium from the Leica store in Ginza, Tokyo. In case you don't know, plastanium is made by virgins in Solms during blue moon at midnight. Love the reduction to the essential, "das Nichts": all you can do is put in the film and press the shutter. No distracting controls. I also love how uncluttered the viewfinder is, no distractions from perfectly composing your master shots, you can't even see the frame lines. I'm so happy they allowed me to pay a premium for this extraordinary masterpiece. It's like a fine watch, like a sun dial without the annoying dial. They even removed the tripod thread to preserve the clean lines of the design. Genius! And for those who are concerned about the conspicuous Leica logo, they made it tear-off, so if you are mobbed by a crowd, you can tear it off in fractions of a second to disguise it as a kid's toy. Amazing! They even reduced the film cartridge to only hold ten frames. That's all you need for fame. After all, how many Cartier-Bresson pictures do you remember? I bet it is less than 10, so there you go. Thank you, Leica.

Edit: I just discovered something amazing: after you press the shutter, a pristine paper comes out of the camera that mysteriously transforms into a positive image. Right in front of your eyes! Yes, a positive, not a negative!!

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Old 09-14-2016   #51
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I just snatched an "ACHTUNG!" special edition made of white plastanium from the Leica store in Ginza, Tokyo. In case you don't know, plastanium is made by virgins in Solms during blue moon at midnight. Love the reduction to the essential, "das Nichts": all you can do is put in the film and press the shutter. No distracting controls. I also love how uncluttered the viewfinder is, no distractions from perfectly composing your master shots, you can't even see the frame lines. I'm so happy they allowed me to pay a premium for this extraordinary masterpiece. It's like a fine watch, like a sun dial without the annoying dial. They even removed the tripod thread to preserve the clean lines of the design. Genius! And for those who are concerned about the conspicuous Leica logo, they made it tear-off, so if you are mobbed by a crowd, you can tear it off in fractions of a second to disguise it as a kid's toy. Amazing! The even reduced the film cartridge to only hold ten frames. That's all you need for fame. After all, how many Cartier-Bresson pictures do you remember? I guess it is less than 10, so there you go. Thank you, Leica.

Virgins in Solms--drool
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Old 09-14-2016   #52
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Virgins in Solms--drool
If it matters, he didn't mention the sex of those virgins.

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Old 09-14-2016   #53
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If it matters, he didn't mention the sex of those virgins.

Obviously if they are virgins, their sex is "No, thank you."
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Old 09-15-2016   #54
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It's released:

https://us.leica-camera.com/Photography/Leica-Sofort
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Old 09-15-2016   #55
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Untill this official link came along, I couldn't believe it was for real..

With the features listed and depending on how good the lens is, it may be an interesting camera alongside the Lomo'Instant that I have..
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Old 09-15-2016   #56
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Apparently $315-00US
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Old 09-15-2016   #57
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Apparently $315-00US
Street price of $299 US at my local dealer.
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Old 09-15-2016   #58
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I'm quite sure the lens is identical to the Fuji counterpart in optical performance.

I like the design of Sofort better than Fuji's. Also it's designed to be carried and seen as a horizontal orientation camera as opposed to Fuji's vertical hanging design.

Interestingly the UI (buttons and display) are actually tweaked from Fuji's.

Cute. Don't know why Leica wanted to do it. Kind of interesting to see the collaboration with Fuji again after the digital camera rebadging many yeas ago.
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Old 09-15-2016   #59
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Why can't they throw a better lens (faster?) and some sorta AF on it? I'd love an F4.5 lens
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Old 09-15-2016   #60
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Why can't they throw a better lens (faster?) and some sorta AF on it? I'd love an F4.5 lens
Cuz look at the size of the print which essentially is the negative size.
It's much bigger than 35mm, so the lens and camera would have to be huge.
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Old 09-15-2016   #61
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The selfie pic on the site in the Pure Joy of Photography section was not taken with the Leitax. Kinda lame they would imply it was.

You can see the reflection in his sunglasses that it is a different camera!

https://us.leica-camera.com/Photography/Leica-Sofort
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Old 09-15-2016   #62
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I thought Leica was a high end camera company. Guess not.
That's what you think. I bet the guys at Leica couldn't care less about that.

Oscar Barnack didn't wake up one morning, had an epiphany and vowed to make the best high-end camera in the world. He just saw an opportunity to make his employer some money by designing a very practical camera with a small footprint, capitalizing on the emerging new -- and small! -- 35mm film format. In fact, if you read historical records, his cameras were regarded as inferior, as a toy for amateurs at that time. In the 1930 through 60s, Leica was not determined to make high-end cameras either. They just made good cameras and lenses because Germany had very skilled labors at that time and they could make some money off the tradition and skills of their workers. They drifted more & more into the high-end camera market because they could maximize their profit in this segment, and this trend continues to this day with most (but not all) of their products. If Leica thinks they can make a buck or two from a plasticky instant camera, why not? What's wrong with that?

The Sofort doesn't take anything away from the "high-end" S, SL, and M model range of products. If they can use the profit made from this camera to support R&D for our favorite Leica system, than we benefit from this piece of plastic.
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Old 09-15-2016   #63
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Ouch, Leica is now on first name basis with their customers?
Yes, because it's target market for the Sofort are young people!
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Old 09-15-2016   #64
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I wonder if this is part of Leica's promised focus on professional photography at Photokina :P

I love the little Instax cameras and use my daughter's more than she does. I would have loved to see a version capable of higher IQ, closer to a Polaroid Spectra, but for all I know, the real limitation is not the Fuji's plastic lens as much as the technical limitations of the film.
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Old 09-15-2016   #65
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IF it broadens their customer base, draws more people to photography and makes them a bit of $$$$ what is so bad?
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Old 09-15-2016   #66
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the educated young people certainly prefer the last-name basis
I think you are dead wrong on this. Friends call each other by first name. In academia and even in a professional environment here in the US, everyone is on first name basis, nobody would every say "Mr", "Dr" or "Professor", that's a last century mindset.
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Old 09-15-2016   #67
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IF it broadens their customer base, draws more people to photography and makes them a bit of $$$$ what is so bad?
Exactly: it draws young people into the brand, potential future high-end customers. Brilliant move, if you ask me.
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Old 09-15-2016   #68
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Haha my first visit to RFF for a while - couldn't resist checking-in to see how much negativity and bile would be pouring over this camera.
Checks out again.
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Old 09-15-2016   #69
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Haha my first visit to RFF for a while - couldn't resist checking-in to see how much negativity and bile would be pouring over this camera.
Checks out again.

Nice. Slings mud and runs.

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Old 09-15-2016   #70
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amazing leica jerking in this thread
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Old 09-15-2016   #71
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Street price of $299 US at my local dealer.
How much is the Leica branded film vs getting it from Fuji?
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Old 09-15-2016   #72
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So you think young people in Europe prefer to address themselves by last name? Ok.
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Old 09-15-2016   #73
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So you think young people in Europe prefer to address themselves by last name? Ok.
I think he was speaking about the business context:

Quote:
....particularly the educated young people certainly prefer the last-name basis when it comes to spend the sum in question.
not in the day to day basis. Is my understanding correct radi(c)al_cam?
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Old 09-15-2016   #74
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It's rumored that Leica will be taking pictures of Photokina visitors with the Sofort.

Wonder what they'd say if someone shot back with a Instax mini 90...
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Old 09-15-2016   #75
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Cuz look at the size of the print which essentially is the negative size.
It's much bigger than 35mm, so the lens and camera would have to be huge.
Yeah, i understand that - I'm willing to accept that - a land cameraish design would be perfect - even the non folding pack cameras were not that big and a F4.5/F5.6 large format lens isn't that big
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Old 09-15-2016   #76
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When I was working on my Masters Degree in Philosophy after I retired, I always addressed my professors as Professor [last name] even though they were much younger than I was. It is a sign of respect.

When I visit my physician for a checkup or am treated by my physicians in the hospital, I always address them as Dr. [last name], even though I have known them for years. It is a sign of respect.

I guess I just have a last century mindset.

So speak for yourself from your limited experience, and not for everyone here in the U.S.
I find I do much better in court when I say " Your Honour, please allow me to explain" than "yo Brian, here's how it went down"
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Old 09-15-2016   #77
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Having a bad day?
more like a bad life.
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Old 09-15-2016   #78
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Exactly: it draws young people into the brand, potential future high-end customers. Brilliant move, if you ask me.
I don't see this being effective as a 'gateway drug' for young people. The 'kids' aren't paying a premium for this over the Fuji, and then deciding they are 'hooked' on the particular Leica goodness they've just experienced and need to spend tons more on the upper range.

Frankly, I'm surprised that more of you aren't saddened and disappointed by this. For those who are Leica fanboys and apologists, this cheapens your brand, cache, and reduces the exclusivity. For those who are more brand agnostic, it just seems like another waste of resources.

What's next, a Leica LOMO?
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Old 09-15-2016   #79
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I don't see this being effective as a 'gateway drug' for young people. The 'kids' aren't paying a premium for this over the Fuji, and then deciding they are 'hooked' on the particular Leica goodness they've just experienced and need to spend tons more on the upper range.

Frankly, I'm surprised that more of you aren't saddened and disappointed by this. For those who are Leica fanboys and apologists, this cheapens your brand, cache, and reduces the exclusivity. For those who are more brand agnostic, it just seems like another waste of resources.

What's next, a Leica LOMO?
Well, Ford Fiesta certaintly dont cheapens a Ford Mustang. Every brand has a "Halo Product" as well as their "mainstream" products.
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Old 09-15-2016   #80
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I don't see this being effective as a 'gateway drug' for young people. The 'kids' aren't paying a premium for this over the Fuji, and then deciding they are 'hooked' on the particular Leica goodness they've just experienced and need to spend tons more on the upper range ....

What's next, a Leica LOMO?
They are certainly paying it for Iphone
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