Originally Posted by Skiff
In the past the market for 220 film was mainly driven by fashion photographers. [...] For those who want more shots and shorter reloading times the best way is to use 4.5 ◊ 6 format (more shots per roll) and cameras with changeable film magazines ...
When I have to shoot so much and so fast that frequent re-loading would become a nuisance then I won't use medium-format film in the first placeóbut 35-mm film, or better yet, digital.
My medium-format camera is for contemplative work and for that, 120 film is just fine. So, while I'd appreciate the resurrection of 220 film (my camera can use it), I probably wouldn't buy it ... I definitely
wouldn't buy it when one roll of 220 was more than two rolls of 120.