Originally Posted by brbo
They didn't even bother to include their patented "Fuji stays fully committed to film" that accompanied their previous announcements of discontinued film products or price increases.
Now, they end their press releases with ominous "Fujifilm will continue to study the market demand, and make adjustments to product assortment...". Since higher prices will inevitably bring lower demand we can begin to speculate what film will get the axe next...
I think most people now fully understand that Fujifilm is exiting the traditional film market. Read over at DPR at the comment section for this story. It's 90% or more anti-Fujifilm. People used to think that they stood behind their words and were committed to film. No more.