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Monochrom
04-28-2013, 11:49
Hi, i was looking the "Illustrazione Italiana" from 28 march 1937 and jumped into a Kodak Retina II ad...full page!!!

Un prodigio di rendimento, di sicurezza, di estetica per la fotografia 35mm

Prices are:

Retina II Ektar f3,5 lire 1200
Retina II Xenon f2.8 Lire 1400
Retina II Xenon f2 lire 1800

Canīt tell how much is today but i can make a parallel between these prices and the song from that time "1000 lire al messe"

That song is about a man who wants to earn that amount of money (L.1000) in order to fulfill his dreams of economical progress and belong to the emergent middle class proīs...a sweet beautiful wife, a house in the suburbs and every little modern advance of that age....

in my country such dreams would mean tween 3k to 4k dollars a month....

So 1800 lire for the top retina II with Xenon f2 is a lot of money!!!!

Exakta Ihagee ad had a1/10 of a page and chanel nš5 only a half page!


:)

RichL
04-29-2013, 01:08
According to the the Italian national statistical bureau one 1937 Lira was equal to 1386.6 Lira in 1998. Also in 1998 1 lira was equal to 6.60 us dollars.


However you figure it, it was bunches of money

Tijmendal
04-29-2013, 01:13
That would come in at over 20.000$... Damn.

Dez
04-29-2013, 07:45
According to the the Italian national statistical bureau one 1937 Lira was equal to 1386.6 Lira in 1998. Also in 1998 1 lira was equal to 6.60 us dollars.


However you figure it, it was bunches of money

I think you have a wandering decimal point there. I think 1 Lira was around 0.06 cents, or $0.0006 around 1998.

Cheers,
Dez

Monochrom
04-29-2013, 08:27
i guess there are a lot to say about convertion from lire to dollars...thatīs why i quoted the song :D to give an idea of what could be bought with such amount...and as someone said itīs a bunch of dollars :eek:

nparsons13
04-29-2013, 11:25
"Italian lira" in Wikipedia says the tourist exchange rate in Italy was set in 1936 to 24.89 to the US dollar. According to the inflation calculator (http://www.usinflationcalculator.com/), the 1936 dollar was the equivalent of $16.75 today. So the cost of a late-thirties Retina II with the Xenon f/2 would have been about $1,211 in 2013 dollars--give or take differences in inflation and devaluation between 1936 and 1937.