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Anyone with a Telecaster in their profile pic qualifies as a hipster in my book!
Boy though, that is one dry sizzle video. Could they find a more stiff narrator? Maybe use the tacky whoosh sound effect another time?
Like many, I love the idea of this camera. However the momentum behind the X100 is something that Fuji's marketing team can ruin if they're not on target.
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-J.
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