Originally Posted by 02Pilot
How does the Ultramax 400 compare with Kodak's other consumer line, Gold 400? The big online retailers only seem to carry the latter. Is it just a packaging/labeling thing or are there actual differences in the two emulsions?
Kodak could probably be a textbook example of poor branding and product identity... The film cartridges for Ultramax say "Kodak 400" on them. Meanwhile, a slightly older cartridge of 400 speed film, probably originally sold as Kodak Gold 400, says "Kodak Max 400". My guess is Ultramax and Gold are the same, unless they updated the emulsion formula slightly
Kodacolor film cartridges have a distinct design, though.
My guess is, at the end of the day they probably have a billion of these cartridges and just spool up whatever they feel like in them as long as the DX code is right.