What KoNikon was saying is that many of the early TLR's with knob wind (not lever wind) required the user to press a button to release the film advance mechanism. This button is separate from the shutter release and film cocking operations. For instance on the Yashica D, this button is in the center of the winding knob, where you say your frame counter is located.
The picture you attached is of the focus knob side. Look at the winding knob and press the center in gently to see if if it depresses. If so, try to advance your film. If not, please post photos of the other sides of your camera and we'll try to make educated guesses that might help you.
Standard, M2, M3, IIS2, IIIa, Signet 35, IIIC, Ia ...