What you want to charge for your art is fair at whatever price point you set for it.
I am not
suggesting or endorsing any kind of pricing structure for anyone else
, I just found the page(and I will listen to the podcast, Thanks Todd!) helpful to me in figuring out where I want to be.
Until very recently, I had never sold any thing; I've given prints to most of my freinds and family that have been well received but those were gifts
(birthdays and christmas, etc.).
When I got my copy of the 2nd RFF book, I showed it to a few people(OK, I showed it to everyone who came anywhere near me
) and one person asked me for a "big print" of one of my photos. I charged him a modest amount of money--cost of the print and matting/framing and a small "profit" for me. The experience has given my confidence a boost and so I've begun going through my negs/prints to see what I have to sell. As of now, I'm thinking smallish prints in basic mat/frames at a modest price. Not anything to make a living at but maybe
a little extra $ for film/gear/whatever.
And if I keep the price fairly low, I figure more folks will be tempted. I'll see how that works out.
So this article helped me clarify my thinking.
"Art" does have intrinsic value I think. But I value other artists' work more than my own; I've seen some very good photos I'd be happy to pay lots more than I'm willing to charge for my work.
I haven't quite decided how I feel about effectively "unlimited" editions, though. My inclination is to do very few or one of any one image--not to inflate the price--to let the owners have some assurance that they do have something unique/uncommon.
Let's face it, 99.99% of people in general don't care about collecting art,
Probably true, I'll be happy with folks who just want a pretty picture to hang in their hime.