Originally Posted by Keith
What a beat up ... credibility further reduced IMO!
Absolutely... especially near the end:
"And, adds Alessandrini, Hasselblad is not forcing anyone to buy the Lunar camera. 'We want to be very honest: we have a tradition of choosing the best materials for our cameras. People have the choice – they can like, or not like, this concept. But we're not robbing people by making a huge profit on the camera. Our profit margin is the same as everyone else's; we're just using more expensive materials.'"
It seems that Hasselblad sees its vision now as using more expensive materials for what is otherwise the same thing. If they had been like that in the 1960s, then what flew to the moon would have been a Nikon F with a diamond for a shutter button.