Hassleblad Mirrorless!

[rbelyell]

the focus here seems to be on aesthetics, which is at best a subjective topic. what is so strikingly sad about this is the objective fact that all theyve done is put jewelry on an nex7! it appears that hasselblads entire contribution to this excercise is putting lipstick on sony's pig and pricing that pig as if it were kobe beef! THAT is truly sad...i had expected much much better from this company.
tony

[gavinlg]

Wow.


They should really be just making a new X-pan with the same body/lenses and a similar 35mm format rangefinder style body based on the x-pan. They could still use sony sensors and EVF's.
This thing they've announced is a... monstrosity.

edit: the more I look at this thing the less I can fathom that a reputable and historic company like hasselblad can put their name to a sony camera, make it uglier, and charge 7 times the price for it. I literally cannot fathom.

[xayraa33]

That camera looks like a dashboard collision between a 1950 Buick Roadmaster and a 1977 Jaguar MK2.

[fstops]

If this monstrosity was an original design one could still forgive them, but reshaping an already out of cycle camera that costs 1:6th -- that is just shameless.

[PatrickT]

I don't know what is uglier...the new X-2 special edition or this.

Nevermind, it's definitely this.

[sevo]

Originally Posted by nighstar

it's the fact that their master plan is so overly reliant on Sony that all if it will basically be Sony in Hasselblad clothing.

Well, what did you expect? Going by their pro segment partner, I really expected a X1pro in Hasselblad clothing. But hardly anything original - they haven't ever introduced a camera of their own outside the V-series, both the H-series and Xpan are Fuji...

[Glass Addict]

This is basically a byproduct of NEX-7 when beaten with an ugly stick.

[Michael Markey]

Sorry if these have been posted before...lots of options to choose from
http://www.petapixel.com/2012/09/18/...000-of-luxury/

[Jamie123]

The funniest thing about it is that this design actually looks bigger and bulkier than the Nex 7. Of course we all know that the one thing people dislike about the Nex 7 is that it's too small

[Jamie123]

Originally Posted by Michael Markey

Sorry if these have been posted before...lots of options to choose from
http://www.petapixel.com/2012/09/18/...000-of-luxury/

That is hilarious! The more I look at it, the more it seems like they actually took a Nex-7 and did some handicrafts on it with some wood and leather they had laying around.

[fstops]

Hassleblad, from a reputable company to a complete joke - in a matter of hours.

[Jamie123]

Originally Posted by gavinlg

edit: the more I look at this thing the less I can fathom that a reputable and historic company like hasselblad can put their name to a sony camera, make it uglier, and charge 7 times the price for it. I literally cannot fathom.

The only historic thing about the company is its name. The company has changed hands more than a joint at a Snoop Lion concert.

[Sam Kanga]

Can we take this one to the moon and leave it there too? – My first impression only of the design, and the understanding that it is an NEX-7 underneath.

Once I count to ten and take a deep breath, I’ll take a closer look at the specs and see if there is any Hasselblad magic dust they added to improve an already very good APS-C camera.

So sad that they are playing the dopey luxury game, it might be lucrative for them, but I was really hoping for something innovative from Hasselblad that would add to our choices at this interesting time.

Sam

[Pete B]

When did Antonio M Perez become CEO of Hasselblad?
Pete

[xpanded]

Originally Posted by Rob-F

A digital XPan would be a much better idea. I know that it is very expensive to make very large sensors, because of a high rate of rejection. But the sensor would not have to be as large as the XPan film area. If they can make a 36mm wide sensor, they should be able to make one that is, say, 25% longer, or about 46mm. Then, by setting the height to 18mm (the same height as an APS-C sensor), the aspect ratio would then be 2.55:1. That's the same as Cinemascope was originally, before the width was slightly reduced to make room for the mag/optical tracks.

How does that sound?

+1

[robklurfield]

I won't buy one until they come up with a Paul Smith version for twice the price. Can I get that in orange?

[robklurfield]

If they can incorporate a vibrate feature, I have an excellent suggestion about where they can put this. If not, that suggestion about the moon is good.

[Gabriel M.A.]

I think they looked at the site selling Argus cameras with "wooden" releathering for $2000, and then they started thinking...hmmm...wooden grip on a Sony NEX could go for $6000...

[emraphoto]

i am still holding out for the 'this is a joke' part

[Lss]

http://www.petapixel.com/2012/09/18/...000-of-luxury/

Ouch. I hope it at least looks better in real life than in those pictures.

Too bad. I was hoping for Hasselblad to release something interesting if way too expensive, like a digital Xpan. This piece of news delays those hopes by at least a year.

[fstops]

Originally Posted by Lss

Ouch. I hope it at least looks better in real life than in those pictures.

Too bad. I was hoping for Hasselblad to release something interesting if way too expensive, like a digital Xpan. This piece of news delays those hopes by at least a year.

Why would anyone want a digital Xpan when every cheap digital camera has a panoramic mode - especially Sony, the new overloard of Hassleblad?

[Lss]

Originally Posted by Jamie123

The company has changed hands more than a joint at a Snoop Lion concert.

Oh, so one joke per thread is not enough. Snoop Doggy Dogg changed his stage name again?

[Lss]

Originally Posted by fstops

Why would anyone want a digital Xpan when every cheap digital camera has a panoramic mode - especially Sony, the new overloard of Hassleblad?

Why would anyone want whatever it is Hasselblad released now? Why have different aspect ratios? Why use a panoramic mode when stitching by yourself gives better results and more freedom? Why are some people still using Xpans?

I'm not saying there is market to justify a digital Xpan, but it is a camera I would enjoy using - or at Hassy prices just read about. It's about how I use a camera, I guess.

[Lawrence Sheperd]

I am still trying to wrap my head around the notion that that grip could possibly be comfortable. I won't even try to understand their choice of materials....

[froyd]

I think Leica is behind this. They must have paid Hasselblad a nifty sum to pull this stunt in order to make the new M and the M-E look like excellent value for money in comparison.