Go Back   Rangefinderforum.com > Cameras / Gear / Photography > Coffee With Mentors > Nikon Historical Society

Nikon Historical Society -- hosted by the founding member Bob Rotoloni and members of the society. The NHS, based the US, has a worldwide membership. Our "Nikon Journal," published four times a year, concentrates on the history of Japanese photo equipment from the perspective of the Nikon Camera Company. The Nikon Journal often includes Nikon information not published anywhere else in the world. This forum provides an opportunity for conversation between collectors and users of classic film Nikons. See forum “stickies” for more information about the Society. If you are a serious Nikon Collector, you MUST be a NHS member. Join at http://www.nikonhistoricalsociety.com/!

View Poll Results: Who will Rescue Nikon?
Government Loan 8 7.21%
Sony 7 6.31%
Panasonic 4 3.60%
Fuji 0 0%
Canon 0 0%
Olympus 0 0%
Ricoh 3 2.70%
Blackstone (they invested in Leica) or Leica 2 1.80%
Zeiss 0 0%
Chinese camera or lens maker 15 13.51%
Investment Bank 8 7.21%
Other Investors - please explain 6 5.41%
Nikon will pull out of this on its own 58 52.25%
Voters: 111. You may not vote on this poll

Reply
 
Thread Tools Search this Thread Display Modes

Old 02-17-2017   #81
Steve M.
Registered User
 
Steve M. is offline
Join Date: Jun 2009
Posts: 2,401
They will have to rescue themselves in the current imaging market. Hopefully by reinventing themselves, as the future of DSLRs, which is what they are primarily making these days, is soon to be the next ex thing. Nikon has a great brand name and strong (but fading) customer loyalty, but they need to totally rethink where the market will be 5 years from now to have any success, or they will squander the name's worth. In the meantime they can sell their name to makers of high end sun glasses, optic manufacturers, etc and make hay while the sun is still shining on their company.

Personally, I think digital imaging is long in the tooth. The sensors are as good as they will ever get. More resolution or sharpness is not going to help anything, and everyone understands the medium's inherent difficulty in matching B&W's film performance in terms of IQ, just as digitally shot movies are apples and oranges compared to movies that are shot on film. No one shoots film because it's cheaper.... it is hugely more expensive to shoot, but has a look that cannot be duplicated digitally. I just watched a good print of 2001: A Space Odyssey last night that had been shot on 70mm film (not the inferior 35mm print) and wow! That is leap years better than any movie ever made from a digital source. So Nikon has to take chances, and look at what is "better" than digital, and what is the up and coming technologically that is going to supersede it. One thing you can take to the bank....something is going to, and those that are now working on what it will be will become the leaders of tomorrow.

Will the next "big thing" in consumer imaging be 3-D? Holograms for the masses? Virtual reality? Nikon needs to figure this out because the only other alternative is to turn themselves into a niche company and build film cameras again. That looks like a dead end. Hopefully they will look closely at what happened w/ Kodak and not repeat their mistakes. Unfortunately, big corporations, especially conservative corporations like Nikon, think and act very slowly. Liken them to a super tanker that takes miles and miles to stop. The captain needs to know well beforehand what he is going to do, or it will be late.
  Reply With Quote

Old 02-18-2017   #82
nikonhswebmaster
Moderator NHS Forum
 
nikonhswebmaster's Avatar
 
nikonhswebmaster is offline
Join Date: Feb 2007
Posts: 343
Quote:
Originally Posted by nasmformyzombie View Post

As for the tobacco company reference, in 1992 the Philip Morris company was the LARGEST company in the world. Changing attitudes about smoking as well as litigation against the tobacco industry changed the dynamic. While the now renamed Altria Group is still a viable company, it's nowhere near the largest company in the world. Altria Group's market cap is but 20% the size of the largest company today, Apple.
Just not that simple. (edited for clarity)
  Reply With Quote

Old 02-18-2017   #83
PKR
Registered User
 
PKR is offline
Join Date: Jul 2010
Posts: 1,512
I think Nikon is part of Mitsubishi group. Buying them would be through Mitsubishi I would guess. I don't think Nikon is up for sale.

https://en.wikipedia.org/wiki/Mitsubishi

https://en.wikipedia.org/wiki/Nikon
  Reply With Quote

Old 02-18-2017   #84
willie_901
Registered User
 
willie_901's Avatar
 
willie_901 is offline
Join Date: Dec 2005
Posts: 4,471
Quote:
Originally Posted by PKR View Post
I think Nikon is part of Mitsubishi group. Buying them would be through Mitsubishi I would guess. I don't think Nikon is up for sale.

https://en.wikipedia.org/wiki/Mitsubishi

https://en.wikipedia.org/wiki/Nikon
Thom Hogan has discussed how Nikon is not a subsidary of Mitsubishi.

The western concept of a business group does not correlate well with the Japanese concept 'keiretsu'.

There is no public information that indicates Nikon is up for sale. The question seems to be is Nikon's business model sustainable and what will.can Nikon do to evolve into a more healthy organization. Nikon is not selling any of their business units. They canceled a new camera line and eliminated about 1,000 employees in its Semiconductor Lithography Business Unit. Together these changes forced Nikon to write-off a rather high amount from their books which had to be declared as an “extraordinary loss”.

Note to Mods: If this link happens to be inappropriate, please send me a PM and I will re-post without the link.
__________________
"Perspective is governed by where you stand – object size and the angle of view included in the picture is determined by focal length." H.S. Newcombe

williamchuttonjr.com
  Reply With Quote

Old 02-18-2017   #85
oltimer
Registered User
 
oltimer is offline
Join Date: Nov 2013
Location: Ontario, Canada
Age: 75
Posts: 386
Willie 901, you're bang on with your thoughts. There has been some new advanced announcements made by a firm in Germany and one other in the Semiconductor Litho Field in the last 2 months. Nikon will probably keep a few people around for their work in this area for just servicing, and just drop out of it completely over time.
  Reply With Quote

Old 02-18-2017   #86
PKR
Registered User
 
PKR is offline
Join Date: Jul 2010
Posts: 1,512
P
Quote:
Originally Posted by willie_901 View Post
Thom Hogan has discussed how Nikon is not a subsidary of Mitsubishi.

The western concept of a business group does not correlate well with the Japanese concept 'keiretsu'.

There is no public information that indicates Nikon is up for sale. The question seems to be is Nikon's business model sustainable and what will.can Nikon do to evolve into a more healthy organization. Nikon is not selling any of their business units. They canceled a new camera line and eliminated about 1,000 employees in its Semiconductor Lithography Business Unit. Together these changes forced Nikon to write-off a rather high amount from their books which had to be declared as an “extraordinary loss”.

Note to Mods: If this link happens to be inappropriate, please send me a PM and I will re-post without the link.
Hi Willie; If you read carefully you will see that I did not use the word subsidiary; I said: I think Nikon is part of the Mitsubishi group - which it is.

The members hold each other's stock. I understand the concept.

The reference to "sale" was to address a post a page or two back.
pkr
  Reply With Quote

Old 02-25-2017   #87
Scrambler
Registered User
 
Scrambler's Avatar
 
Scrambler is offline
Join Date: Sep 2010
Location: Toowoomba
Posts: 1,096
Quote:
Originally Posted by HHPhoto View Post
Hi,

there has been data published by Fuji Europe some months ago:



Fujifilm is producing standard films, instant films, instant cameras, archival films, RA-4 silver-halide photo paper, BW photo paper, photo chemistry, lab equipment, photo books. And they are running several huge industrial-scale mass volume photo labs in several countries.
They are making more than 2 billion $ (!) with that business.
And that business is increasing.

With their digital segment (cameras) they are making less than 900 million $, and that business is decreasing (mainly due to the collapse of the compact camera sales).

Cheers, Jan
I know this isn't the world picture, but speaking with the one remaining professional film developer in my area, he states Fuji are cutting back their film supplies in Australia, and he is of the view that Fuji have not adapted well to market changes - e.g. he says instant is not selling well here.
  Reply With Quote

Old 02-25-2017   #88
HHPhoto
Registered User
 
HHPhoto is offline
Join Date: Jan 2010
Location: Germany
Posts: 1,193
Quote:
Originally Posted by Scrambler View Post
I know this isn't the world picture, but speaking with the one remaining professional film developer in my area, he states Fuji are cutting back their film supplies in Australia, and he is of the view that Fuji have not adapted well to market changes - e.g. he says instant is not selling well here.
The photo (and film market) in Australia is in general much weaker compared to much other markets.
Germany for example is photographer's paradise compared to Australia.
Fujifilm is a huge company, very diversified into numerous different fields. They are like a big "oil tanker": They need much time to change their direction, and react to market changes.
Finally - and very late - they have introduced a BW Instax film after 12 years of increasing demand for their Instax films.
Or look at their digital cameras:
They needed about a whole decade - and several failed attempts - to finally have a strategy and a line-up that is working.

I think we will have positive news from Fujifilm in the future - both digital and film - but more in the mid-term.
They need more time than smaller companies.

But back to the topic. Nikon.
Here are the latest news:
https://petapixel.com/2017/02/25/nik...-dslrs-lenses/

Cheers, Jan

Last edited by HHPhoto : 02-25-2017 at 15:05. Reason: Link added
  Reply With Quote

Old 02-26-2017   #89
mani
Registered User
 
mani is offline
Join Date: May 2006
Location: Stockholm
Posts: 727
When Nikon discontinued their Coolscan scanners there were huge numbers of people scrambling to buy them - I was one of them, ringing around dozens of authorized dealers to find someone with enough integrity to not double the manufacturer's recommended retail price. These scanners still resell for more than their original new price.
If Nikon had any sense, they'd re-enter the market.
  Reply With Quote

Old 02-26-2017   #90
Skiff
Registered User
 
Skiff is offline
Join Date: Jun 2012
Posts: 486
Quote:
Originally Posted by valdas View Post
There is nothing in their financials that would require any immediate rescue action or bailout. Making loss (in one of their business lines) or losing sales is not equivalent of being insolvent or having liquidity problems. In the long term - yes, they need to think what's their survival strategy or strategy to re-establish themselves as a market leader, but this is "business as usual" for any company. Nikon is not going out of business in the immediate future and I don't see why they would need an investor? They have stable positive free cash flows and stable debt equity ratio.
+1 .

They have problems and have to do their "homework", that is obvoius. But the same is valid for almost all other digital camera manufacturers, too. Almost all have big problems because of the significantly declining demand for digital cameras.
I am convinced Nikon is strong enough to resolve their problems by themselves.

What do they have to do:
1. "Mainstream" strategy:
a) Better R&D work: Finish the test procedures before a camera is introduced to the market, to avoid those bugs we've seen with the early D800, D600 and D750 units.
Trust in the brand is a huge capital. Nikon must not risk that by bad work in the design and testing process.

b) Strong focus on the DSLR market. It is the biggest market by far, the most profitable and the least competitive with only one real competitor: Canon (Sony and Pentax together have less than 10% market share). The DSLM market is much much smaller and has nine competitors. Very brutal competition.

c) Make two record-small DSLRs: One for beginners, one for advanced photographers. Like the former Canon SL-1, but with better quality. Make them an attractive alternative for DSLM users.

d) Introduce more DX prime lenses for APS-C. Add a very compact "pancake" design series of lenses to the current lens line-up (like the former Nikorr 2,8/45 P).

e) In the past Nikon was very successful with the parallelity of two (similar) bodies with two different sensors for different applications: One lower resolving sensor with better dynamic range, higher ISO and higher speed (fps), and one "slower" sensor optimised for high resolution.
Make that again:
A 24 MP high-dynamic range, high ISO + high speed sensor (fps)
in both "D810" like and a "D5 like" camera.
And
a 50 MP high resolution sensor in both a "D810" like and a "D5 like" camera.
So a "S" and "X" line.

f) Introduce a mirrorless APS-C camera line (like the Canon EF-M, that is the right path). Position it (and advertize it) also for upgraders from smartphones. This system will replace the Nikon 1 system in the long run.
Higher-end smartphones will probably have 1" sensors in the future. To get "smartphoners" interested in upgrading to real cameras these cameras have to be significantly better than smartphones. The difference must be clearly visible. Therefore APS-C.

2. Thinking "out of the box":
The whole digital camera market will continue to decline for some further years.
But the film demand is increasing. Nikon should prepare for that development:
a) Nikon's legendary scanners Coolscan V, 5000 and 9000 are on very high demand on the used market. For units in good condition often more (!) than the former new price is given. A clear indication for a very strong demand.
Also scanner manufacturers like Pacific Image / Reflecta and Epson are reporting increasing demand for years.
It would be a smart move from Nikon to introduce an improved line of scanners (with real 5000ppi resolution).

b) The most successful photo product on the market is currently Fuji Instax: Last year alone 6.5 million Instax cameras were sold. That is more than double (!!) the volume of the whole DSLM market.
The Instax film is very good, the Instax cameras not so.
Why not a (very) good camera with a good lens for Instax mini and Instax wide film? I would buy them at once. I need it for my professional work at weddings.

c) It has been clever to keep the FM-10 and F6 in production. Nikon should prepare for extended film camera production in 3-5 years from now:
F7, F200, FM4A.
  Reply With Quote

Old 02-26-2017   #91
robert blu
quiet photographer
 
robert blu's Avatar
 
robert blu is offline
Join Date: Nov 2005
Location: Italy
Age: 68
Posts: 4,527
I agree with Skiff post. Nikon can rescue itself, but with a better strategy.

For instance no need for a new ape.c dslr each year, (D5000,5100,5200,5300,5400,5500,5600...) when you have which works you'll probably will not buy another one next year....but if you have a convincing line of dedicated lenses...like aps-c primes, wide angles included...that you'll probably buy...

And it was a shame the Nikon behavior with scanners, for years no software updating...but the scanners themselves are excellent, I still use so long it work my 5000ED...

robert
__________________
Remember: today is the Day !
from Ruth Bernhard recipe for a long and happy life


my quiet photographer's blog


My RFF photos and my albums on RFF
  Reply With Quote

Old 02-26-2017   #92
Mackinaw
Think Different
 
Mackinaw is offline
Join Date: Mar 2005
Location: One hour south of the Mackinaw Bridge
Posts: 2,779
Quote:
Originally Posted by Skiff View Post
.....The most successful photo product on the market is currently Fuji Instax: Last year alone 6.5 million Instax cameras were sold. That is more than double (!!) the volume of the whole DSLM market. The Instax film is very good, the Instax cameras not so. Why not a (very) good camera with a good lens for Instax mini and Instax wide film? I would buy them at once. I need it for my professional work at weddings..........
I’d love to see this. I too, shoot weddings, and my SX-70 is always a bit hit. But IP film is pricey and quality, while good, is not in the Instax league. A more full-featured Instax camera (by any manufacturer) with a good lens would be very nice indeed.

Jim B.
__________________
My fancy-schmancy gallery:

http://snowcountryphotography.com

My RFF Gallery:

http://www.rangefinderforum.com/phot...user=1453&sl=m
  Reply With Quote

Old 02-26-2017   #93
Hogarth Ferguson
Registered User
 
Hogarth Ferguson's Avatar
 
Hogarth Ferguson is offline
Join Date: Jan 2013
Posts: 259
From my perspective, they need to consolidate their product lines to things people have been asking for. They seem to have avoided, at all costs, a professional mirrorless camera for fear of eating their DSLR revenue. They have ignored that if they don't eat their own DSLR sales with mirrorless, someone else will.

A professional grade mirrorless camera with full functions of the nikon lenses via an included adapter. Cut down on point and shoot cameras and things that they aren't that great at, like the key mission cameras.

I have hopes that this will refine their direction and they will start to put out more quality products because of it. Would I love to have a $3,000 digital SP to compete with Leica, of course, but not likely, and I know that. But to see them release things like teh nikon 1 lineup (which I have and love) without a clear vision just makes me mad. Why are they designing and marketing a camera that has no clear purpose when people had (at the time) been screaming for a d300s replacement? From the outside these things just look stupid.
__________________
My Website
  Reply With Quote

Old 02-26-2017   #94
Ronald M
Registered User
 
Ronald M is offline
Join Date: Aug 2005
Posts: 4,031
Chinese rescued Volvo. Will, can the rescue Nikon.

I for one will not buy Chinese Nikon stuff.

There is no reason they need a bail out. Looks to me they have a plan for profitability, not a plan for volume like the past. Profit is what keeps business going.
  Reply With Quote

Old 02-26-2017   #95
RObert Budding
Registered User
 
RObert Budding is offline
Join Date: Oct 2004
Location: Arlington, Massachusetts
Posts: 1,234
Quote:
Originally Posted by Faintandfuzzy View Post
Why does Nikon need a rescue?
The corporation generated over 100 billion yen in operating cash flow, so the company itself is not in financial jeopardy.

http://www.marketwatch.com/investing...ials/cash-flow
__________________
"We've all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true."
~Robert Wilensky

"He could be right, he could be wrong. I think he's wrong but he says it in such a sincere way. You have to think he thinks he's right."
~ Bob Dylan
  Reply With Quote

Old 02-27-2017   #96
jsrockit
Moderator
 
jsrockit's Avatar
 
jsrockit is offline
Join Date: Nov 2009
Location: NYC
Age: 43
Posts: 17,802
Quote:
Originally Posted by HHPhoto View Post
You're wrong.
In the published data it was clear that Instax is less than 1/3 of that whole silver halide business.

Cheers, Jan
I would say that 1/3rd is very significant.
  Reply With Quote

Old 02-27-2017   #97
ian_watts
Ian Watts
 
ian_watts is offline
Join Date: Mar 2005
Location: UK
Posts: 423
Quote:
Originally Posted by Skiff View Post
+1 .

It would be a smart move from Nikon to introduce an improved line of scanners (with real 5000ppi resolution).
It doesn't even need to be improved. A reintroduction of the 5000 with software that works with current operating systems would be a popular product.
__________________
Tumblr // Flickr // Instagram // ianwatts.co.uk
  Reply With Quote

Old 02-27-2017   #98
Livesteamer
Registered User
 
Livesteamer is offline
Join Date: May 2008
Location: Winston Salem North Carolina
Posts: 1,264
If Nikon wants more niche products how about new plain prism finders for the Nikon F? I would also love to see a modern meter for a Nikon F and I would pay a crazy price if Nikon could stuff the meter from an N90s into a Nikon F Photomic prism. I know, I'm dreaming. Joe
  Reply With Quote

Old 02-27-2017   #99
BillBingham2
Registered User
 
BillBingham2's Avatar
 
BillBingham2 is offline
Join Date: Jun 2005
Location: Ames, Iowa, USA
Posts: 5,228
Quote:
Originally Posted by jsrockit View Post
I would say that 1/3rd is very significant.
In accounting speak it's "Material".

B2 (;->
  Reply With Quote

Old 02-27-2017   #100
Kent
Finally at home...
 
Kent's Avatar
 
Kent is offline
Join Date: Feb 2007
Location: Germany
Age: 46
Posts: 1,569
Before Nikon doesn't publicly signal insolvency, nobody will have to buy the brand.
The figures are worse than before but not disastrous.

Nobody knows what the camera market will look like in ten years from now, but I doubt that a lot will change within the next two or even three years.

With Nikon it's just like with any other company: if they meet the consumer's taste, they will be fine. Nikon's problem was that they came up with some unwise decisions. They have a "name" and they should focus on their (former) reputation, much like Tom Hogan writes...

Get rid of the Coolpix line. (Smartphones have taken over.)
Get rid of the "action cams". Other companies do better.
Replace the 3000 and 5000 series with a good APS (!) mirrorless system. Don't forget the lenses!!
Bring on one or two high-end compact cameras (just like the DL series, they just have stopped). Big sensor, great lens.
Continue semi-pro (DX) and pro (FX) DSLRs. The lenses are there.
__________________
Cheers, Kent
_______
Main Cams: Leica, Sony, Nikon, Fuji, Olympus, Pentax, Panasonic, Canon
Main Lenses: Leica, Nikkor, Voigtländer, Fuji, Sigma, Pentax, Tamron, Rokkor etc.
Click me...
  Reply With Quote

Old 02-28-2017   #101
jarski
Registered User
 
jarski is offline
Join Date: Jan 2007
Posts: 2,305
DPR opinion describes Nikons current problems eloquently:

Quote:
The Nikon 1 series got stuck in traffic on the way to the mirrorless party, and finally arrived only to realize it totally misread the dress code.

As for the KeyMission series, it's way past fashionably late to the action camera party, and brought a twelve-pack of what everyone's already sick of drinking.

And the DL series, well, it seems to have just pre-funked too heavily and didn't make it out at all.
  Reply With Quote

Old 02-28-2017   #102
brennanphotoguy
Registered User
 
brennanphotoguy's Avatar
 
brennanphotoguy is offline
Join Date: Feb 2013
Location: NYC
Age: 26
Posts: 787
Quote:
Originally Posted by ian_watts View Post
It doesn't even need to be improved. A reintroduction of the 5000 with software that works with current operating systems would be a popular product.
People have been asking the new people behind the Kodak films for just a new software that works with modern OS for the Pakon. I'd love to see Nikon release new versions of their old scanners.
__________________
M3 / IIIg / Rollei 3.5E3
www.instagram.com/brennan_mckissick
  Reply With Quote

Old 02-28-2017   #103
larmarv916
Registered User
 
larmarv916 is offline
Join Date: Jun 2007
Posts: 415
Well hot off the wire....the first step in the amazing rescue of the SS NIKON !! Yes secret master stroke....sell overpriced limited edition 100 anniversary D500's. WOW! Maybe selling "red" Nikons to commemorate all the red ink !! This is like watching British car company die!
  Reply With Quote

Old 03-01-2017   #104
HHPhoto
Registered User
 
HHPhoto is offline
Join Date: Jan 2010
Location: Germany
Posts: 1,193
Quote:
Originally Posted by brennanphotoguy View Post
I'd love to see Nikon release new versions of their old scanners.
You are not alone. Lots of photographers would buy a new Nikon film scanner. The extremely high prices for used Nikon scanners are a very clear indicator.

The best what all these photographers wanting a new Nikon scanner can do is:
Get in direct contact with Nikon! Tell them what you want and need.
Nikon is not looking in threads like this.
But they are realising what emails and phone calls they get.

Cheers, Jan
  Reply With Quote

Old 03-01-2017   #105
lynnb
Registered User
 
lynnb's Avatar
 
lynnb is offline
Join Date: Nov 2008
Location: Sydney
Posts: 6,754
In the beginning were plate cameras.

Then there were roll film cameras. Kodak rode that wave of convenience and popularity with the Brownie. "You press the button and let us do the rest". Photography for the masses was born.

Then Leica started the "miniature" 35mm film camera revolution. Another wave. Roll film quality in a coat pocket. Cheap per-exposure cost. Fast lenses enabled candid available-light photography. Nikon created the F and rode the crest of the wave for decades, creating quality 35mm cameras at affordable price for professionals and amateurs, pushing out Leica. Only the enthusiasts and well heeled bought Leica, everyone else bought a Japanese SLR. Kodak got smart and introduced the instamatic for the mums and dads.

Digital arrived and Nikon was an early entrant and rode that wave, Canon soon jumped on it too. Professionals and keen amateurs dumped their SLRs for DSLRs and the mums and dads dumped their instamatics for Coolpix and Digital Pixmas.

Camera phones arrived and pushed digicams off the wave, now everyone can take digicam pictures and videos and have their address book and phone in one device in their pocket or handbag. Now everyone buys an upgraded iPhone every few years, no-one needs a separate digicam or videocam.

The iPhone is the Brownie and the Instamatic of this age, and also the Super-8 and video camcorder. It connects with social media and families love that. No waiting or card readers or computer necessary. Instant share.

What is left now is the enthusiast and professional markets. This is where Nikon is headed. No point in being nostalgic for magic ballooning market for cameras achieved in the bubble when the only way to get digital photography for the masses was to buy a digicam.

I see no reason why Nikon can't have a bright future as a small, profitable company catering to the only market left, where the margins are higher. Leica showed that was quite possible, thank you.

I see the only threat to be computational photography, which might, perhaps, have the potential to produce professional quality images from something resembling an iPhone with a lens array and high computational power.

Nikon doesn't need a buyout, they are adjusting to the new market reality. Their only mistakes that I can see are the ones outlined by Thom Hogan, principally that they failed to capitalise on DX by limiting the lens choices and the upgrade from D300.
__________________
Lynn
RFF Gallery
Flickr
  Reply With Quote

Old 03-01-2017   #106
lynnb
Registered User
 
lynnb's Avatar
 
lynnb is offline
Join Date: Nov 2008
Location: Sydney
Posts: 6,754
PS and I hope they continue to make the F6 and a quality scanner. Film seems to be finding its new level of stability as a niche enthusiast market, and Nikon is well placed to be the biggest player in that space. They could even design a quality camera to take Instax film
__________________
Lynn
RFF Gallery
Flickr
  Reply With Quote

Old 03-03-2017   #107
NIKON KIU
Did you say Nippon Kogaku
 
NIKON KIU's Avatar
 
NIKON KIU is offline
Join Date: Feb 2006
Location: Washington DC suburbs
Age: 55
Posts: 1,916
It's not who but what!

And it's right here, right now:


AA-17 Head-Mounted Display
Product 25934
*****Reviews are coming soon******
This product is currently unavailable for individual sale.

Borrowed from Nikonusa. com page

Kiu
  Reply With Quote

Old 03-14-2017   #108
Ronald M
Registered User
 
Ronald M is offline
Join Date: Aug 2005
Posts: 4,031
Toy cameras are mostly not bought any more. Cell phone is the auto that replaced the buggy.

I refuse to buy consumer grade and so will any real photographer.

Offer a pro DSLR and pro build APS C like D500/ D200/ D300. I do not want mirrorless, but it seems others do. Maybe have a high grade FX in there like D750

A DX lens line might sell. 18 2.8 24 2.0 60 2.8 . These could be small primes built to high standards so we do not have to use the bigger FX lenses thus negating a big advantage of DX.

Totally give up sub $1500 / $2000 bodies.
  Reply With Quote

Old 03-16-2017   #109
BillBingham2
Registered User
 
BillBingham2's Avatar
 
BillBingham2 is offline
Join Date: Jun 2005
Location: Ames, Iowa, USA
Posts: 5,228
So here it is, my approach that Nikon should take. I would work also for Sony very well too.

Way back when the Intel 486 came out life was way cool. It had an integrated Math Co-Processor in the chip. Prior to that Math Co-Processors were add-ons you purchased separately and had to plug into a socket on the motherboard (wearing your anti-static strap). Intel found that they had a significant number of chips that had problems in the Math Co-Processor area of the chip and were failing QC testing. My guess is that some number of failures were expected as a natural part of chip making.

Well someone who loves making Lemon Aide must have been thinking a bit later and came up with the idea to create and market the 486SX. My guess is there were some minor changes they put into the 486 chip that allowed Intel to turn off the Math Co-Processor part after initial manufacturing (my guess is before it was bonded into the carrier that had all the wire connectors/feet). As the price of PCs back then was 25% the cost of the CPU, this allowed Intel to market a lower power (though still much faster than any 386 chip) chip that was previously going to be trash as a product!

How does Nikon do this, be a bit creative. Take their three digit (DXXX) bodies and get ride of lots of features. Cut out those parts of the chips, slice and dice the software, cut cut where ever you can but keep the exterior the same. Keep the flash, AF, stuff, cut down the dozens of different exposure options and features.

By reusing tooling, testing and such that is already paid for you should be able to drop the total cost of the product by 40% and still make a pretty profit. The goal is to make a new FF SLR at a reasonable price point ($1000 for the new body). Use what they have to answer the call of the folks who can't afford the current FF DSLR bodies.

For right now do this to the D500, if this approach works, perhaps follow with the D800 two years after that (assuming the MP increase in sensors continues at the same rate).

There is a niche that Nikon can create if they do it right. One that Cosina found in rangefinders a few years back and leveraged the heck out of. It's older folks like me who don't have a lot of extra cash, got some old glass and will buy some new glass, but can't afford a reasonable FF camera.

Making a FF Mirroless body is a good target but they need a faster to market solution that will generate a reasonable amount of sales. The D502 (numbered in reverence to the F2, as we all know there was never a F1 from Nikon) is what they need to do.

Lots of great glass, sell the bodies and get folks to buy new great AF glass!

Thoughts?

B2 (;->
  Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -8. The time now is 05:23.


vBulletin skin developed by: eXtremepixels
Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.

All content on this site is Copyright Protected and owned by its respective owner. You may link to content on this site but you may not reproduce any of it in whole or part without written consent from its owner.