Ad with two rolls of film

[Retrotech68]

This is interesting! I just learned that a Portuguese bank has a online advertising campaign and newspaper adverts that use the image of the solitary, mid-aged, wandering photographer (the chap even rides an adventure touring motorcycle) as the ultimate embodiment of ‘coolness’ to sell one of their financial products:

https://www.cgd.pt/site/caixazul/Pag...-Caixazul.aspx

I don’t even know whether ‘João Castro’ is a fictional character, created by the advertising company working for the bank, or a real photographer.

What I found interesting is the presence of two rolls of film in the main 'poster' (despite the fact that the man is using a large DSLR in the first seconds of the video). I am told this is even more apparent in the press version of the advert, obviously because there's no video obscuring the two rolls in the background.

I would like to know what led the marketing guys to include those two rolls in the picture...

As for the rest, I have no relation whatsoever to the bank and even find the campaign/advert quite uninspired.

[charjohncarter]

I guess they thought film was 'cooler' than digital cards.

[Retrotech68]

Originally Posted by charjohncarter

I guess they thought film was 'cooler' than digital cards.

That's my guess too. Film just adds to the general 'coolness' factor and emphasizes the whole message, I think. Anyway, it is great to see film rolls in an ad, especially one that is not directly related to photography.

[charjohncarter]

I love seeing film cameras, film ID borders, and film in packing in ads.

[lam]

His expression says;

"What, you want me to put these film cartridges in my NIKON?"

[Teuthida]

Originally Posted by lam

His expression says;

"What, you want me to put these film cartridges in my NIKON?"

More like "how the hell do I get these cartridges in my camera?"

[konicaman]

Guess this is the guy:
http://www.joaocastro.fot.br/

And I like the cartridges!

[Retrotech68]

I like the cartridges too, but don't think it is the same fellow. I am told the man in the advert is just an actor. "Castro" is a fairly common family name in Spain and Portugal.

[David Hughes]

Hi,

Being cool and knowing what you are doing are often two entirely different things. Look at what happens when cool politicians get elected...

Regards, David

[sanmich]

It may also be a question of the easiness of identifying the subject.
Look at the symbols used for cinema, trains, or speed cameras on the road. They are a bit funny because a train, or a speed camera don't look like this for long while now.

[candidcameraman]

I wonder how he is going to put 'them' rolls in his DSLR? He clearly uses a digital camera in the opening of the TV ad... just saying

[zauhar]

Originally Posted by candidcameraman

I wonder how he is going to put 'them' rolls in his DSLR? He clearly uses a digital camera in the opening of the TV ad... just saying

Hey, he's holding a film camera in the print ad.

I'm glad the OP brought up this wondrous distraction to take my mind of the storm outside. ;-)

Randy