This is interesting! I just learned that a Portuguese bank has a online advertising campaign and newspaper adverts that use the image of the solitary, mid-aged, wandering photographer (the chap even rides an adventure touring motorcycle) as the ultimate embodiment of ‘coolness’ to sell one of their financial products:
I don’t even know whether ‘João Castro’ is a fictional character, created by the advertising company working for the bank, or a real photographer.
What I found interesting is the presence of two rolls of film in the main 'poster' (despite the fact that the man is using a large DSLR in the first seconds of the video). I am told this is even more apparent in the press version of the advert, obviously because there's no video obscuring the two rolls in the background.
I would like to know what led the marketing guys to include those two rolls in the picture...
As for the rest, I have no relation whatsoever to the bank and even find the campaign/advert quite uninspired.