Not a selling point for me. I have the Fuji X Pro which has several film simulation settings for color and b&w. Especially for the b&w, I've found the filter settings helpful if I'm out for the day just carrying one body + one lens with all the rest of the kit left at home. Also, I find the Vivid color setting a good match when I'm shooting with some older Nikkor MF lenses. So, I've found good uses for them, but they would never be a major deciding factor for me.