Sony NEX / Full Frame Alpha non DSLR CamerasSony does a lot of things well. Naming their cameras so the nomenclature makes sense is not one of them. The NEX series has now become the Alpha NEX series, not to be confused with their Alpha DSLRs. Huh ? IS the person who misnamed the Leica M10 the Leica M240 now working for Sony? The new full frame Alpha 7/7r are incredibly successful. I wonder how long it will take the other manufacturers to make their version of the 7/7r full frame cameras.