It's not the film counter dial itself you need to turn, it's the inner part which forms the immediate surround to the shutter button. The film counter dial is just spring-loaded and designed to turn with only some friction. Perhaps you are turning the wrong part then?
Zorki: 1e (x2), 2C, 3M, 4, 4K, 5, 6
FED: NKVD, 1g, 2e, 3a, 3b, 4L (x2), 5B, 5C
Kiev 4, 4A
Yashica Minister III
Zenith C, Zenit C, Zenit E
Minolta XG M, Z1
"The way to see by faith is to shut the eye of reason."- Benjamin Franklin