Ugly little thing, isn't it? Almost cute...
I just can't see the benefit of such a tiny camera when you could get something just slightly larger and have far better image quality (m4/3, NEX, etc.). And as someone else pointed out, there's always the option of the LX-5, DLUX-5.
Judging from the photo of the person holding the camera, it looks incredibly uncomfortable and cramped. Why wouldn't Pentax create something with the sensor from their K-X that is comparable in size to the NEX or GF series?
This is definitely interesting, but I'm guessing it will flop...
Ultimately, Photography is subversive, not when it frightens, repels, or even stigmatizes, but when it is pensive, when it thinks. --from Camera Lucida, Roland Barthes
Cameras: Canon 5D2/5Dc | Ricoh GXR