It looks like a fun camera, but I agree that it's ill conceived, especially in light of recent trends. I think the Dpreview.com comparison to the Auto 110 SLR is right on. The Auto 110 looked like a lot of fun, too, but it didn't appeal to me back when it was released for the exact same reasons this one isn't appealing to me. You would have thought that Pentax would have learned something from that venture. It doesn't take a genius to see the 110 film and small sensor analogy. Maybe they are trying to mimic Olympus' efforts.